About Natura Felicia

Natura Felicia is a celebration of African beauty rituals — especially those inspired by Ghana's rich heritage, where natural self-care traditions have been passed down with grace and intention.
Our name honours Felicia, a symbol of softness, strength, and elegance. These qualities flow into every product we create.

We embrace simple formulas rooted in nature, elevated with a touch of luxury, and crafted for women who value calm, beauty, and authenticity.

Inspired by Ghana. Made for the Modern Woman.

Ghana is home to some of the world’s most cherished beauty ingredients — from unrefined shea butter to nutrient-rich oils used in ancient skin rituals. These traditions inspire everything we do.

At Natura Felicia, we honour these origins by sourcing high-quality natural ingredients and transforming them into luxurious, minimalist self-care experiences.

Each product is hand-filled in small batches in the UK, preserving the integrity and purity of every jar.

A Return to Ritual

African beauty rituals are built around nature, community, and the quiet power of intentional self-care.

We bring these traditions to modern routines through:

• simple, nourishing ingredients

• slow, mindful skincare moments

• warm textures and earthy scents

• luxurious minimalism

Our philosophy is simple:

Let nature lead. Let elegance follow.

Where Nature Meets Elegance. Grow Gently, Live Fully.