• African Beauty Rituals, Reimagined

    Nurture your skin with rituals inspired by African heritage and crafted for modern beauty. Every product blends purity, tradition, and gentle care—inviting you to slow down, restore, and glow naturally.

    Shop the Ritual 
  • Inspired by African Rituals, Crafted for Modern Self-Care

    Natura Felicia celebrates the beauty of African plant rituals through simple, natural, hand-filled products. Each creation honours mindful self-care and the elegance of nature.

    About Us 
  • 100% Natural & Pure

    Crafted with raw, unrefined ingredients that honour the purity of nature — free from additives, chemicals, and synthetic fillers.

  • Hand-Filled in Small Batches

    Every jar is hand-filled with intention in the UK, ensuring freshness, quality, and artisanal craftsmanship in every drop.

  • Mindful Beauty Rituals

    Inspired by timeless African self-care traditions, each product elevates your daily routine into a moment of calm and renewal.

  • Rich in Botanical Goodness

    Our oils and butters are packed with nourishing vitamins, antioxidants, and natural glow-enhancing properties your skin will love.

Rooted in Nature. Designed for Ritual.

Nourish your skin with ingredients passed through African generations.

Explore the Ritual

Loved by Customers Who Value Natural Beauty

Natura Felicia is already transforming the self-care routines of women who love purity, simplicity, and nature-inspired rituals.


★★★★☆
4.0 / 5
From customers reviews

  • Alessia G.

    ★★★★★

    The baobab oil is incredibly nourishing. I like how natural and pure it feels. Definitely recommended!

  • Shaniece C.

    ★★★★☆


    The shea butter melts beautifully in hands and absorbs without feeling greasy. Love it

  • Ivy K.

    ★★★★★


    The textures, the scent, the simplicity.

Rooted in African wisdom and crafted with modern elegance, here are the answers that illuminate your path to gentle, natural self-care.

Your Questions, Gently Answered

Are your products 100% natural?

Absolutely. Every Natura Felicia formula is made from pure, unrefined plant ingredients—nothing added, nothing diluted. Just nature in its most authentic form.

Can I return my order?

For hygiene reasons, opened skincare cannot be returned. However, if your parcel arrives damaged or incorrect, please reach out to us immediately—we’re always here to help.

Can I use your products during pregnancy or breastfeeding?

Our products are made from simple, natural botanicals. However, individual sensitivities vary, so we always recommend consulting your healthcare provider if you have specific concerns.

Where do your ingredients come from?

Our products has earthy aroma—just as nature intended.
Mainly sourced in Ghana, supporting sustainable communities and ethical practices.

What makes your products African ritual inspired

Our skincare is rooted in timeless African beauty traditions, cherished for generations. From rich shea butter to nourishing oils, each product honours the wisdom of natural self-care infused with a modern, luxurious touch.

Is your shea butter raw or processed?

Our shea butter is unrefined (Grade A), preserving its natural vitamins, creamy texture, and warm, earthy aroma—just as nature intended.